So this week on the show we are looking at You Tube and of course I look at makeup tutorials for inspiration and direction from time to time. But what actually prompted this blog was a ‘light bulb’ moment. I am going to be doing a blog on eye brow products – mostly inspired by my own mother. And then I realised, there has been a monumental shift in how we learn about makeup.
Years ago, really people of my generation and above, will say that they remember how their mother applied their lipstick, watching her getting ready for work, or to go out in the evening. Often our first makeup was ‘borrowing’ our mothers products. So our first, hesitant steps into the work of face paint would be whatever our female relatives have at hand. Obviously if you were lucky enough to have an older sister it would broaden your experience.
We would learn what products are ‘normal’ to use, and probably be guided in colours by our mother. When we first go out into the world to pick up makeup, we would go with what is safe. Although shopping with girlfriends would involve glitter EVERYTHING and hair mascara.
Recently I was at an Urban Decay event (which I am going to be writing up) and we had 3 different age groups, and it was funny that the uni student commenting on how on point the school leavers are, and they in turn saying that the year 7’s are even more on point with makeup. Year 7’s in makeup? I am not even sure how to process it. But you will have to forgive me, I grew up in the Eighties, so that was not exactly a great decade for makeup inspiration… nor were the Nineties if we are going to be honest. However, things really have changed.
Are we not all guilty of utilising You Tube to learn new skills? I don’t know about you but I spend plenty of time on You Tube researching makeup, seeing new ideas, learning new skills. So really the only difference is that girls first learning about makeup are using the tools available to them, no different from anyone else. It is just that when they are first experimenting with makeup they are being exposed to trends, and brands and their expectation is different. And let’s be honest, the make up market has exploded in recent years. There is a lot more choice, both drug store level, high end but many more independent brands to choose from.
You Tube gives people, of all ages, background, ability a platform – a platform free of big advertising and marketing budgets. It is honest, it is personal. There are so many things that you can find on You Tube. I spend as much time looking at makeup as I do listening to music. You Tube is my tool for procrastination. Because you have so many awesome suggestions to go check out. And often (in my experience) it doesn’t matter what you started off looking for … you end up looking at entirely unrelated videos – just ask Robb who in last weeks show explained that while he might start off looking at workout videos… somehow he finds cat videos.
And it offers skills, for me, there are numerous videos showing different makeup techniques, hints, tricks, dupes, a fabulous resource that will help you nail the look you are trying to polish. And what is really great about these videos is that you will find one that clicks. You will watch countless that while very well done, and easy to follow… it doesn’t quite gel. Now for tomorrows show, I am going to be following a video uploaded by Moth Queen Makeup (go find her on You Tube and Facebook – tell her I sent you!) for the radio show. To make things interesting, I will not be doing a trial run, and will try and cobble together a video myself. I have followed MQM for a while and find her videos really easy to follow and she uses a mix of products often finding products that are a lot kinder on the wallet. So… I will see how that goes and do a write up following the show!
You Tube is a fantastic resource, you will find help for almost anything. But please, please sure a little common sense when copying anything you have learnt. If it feels wrong, makes you uncomfortable, or you just aren’t sure… don’t do it. Keep looking and see if there is another video that might offer a better solution. And one more thing – while I may be older than a lot of people watching makeup videos, and am learning tips, and tricks that many a 14 yr old will do without thinking – do not for a moment think you are too old. I see so many comments on various makeup themed groups asking if people are too old for a certain look (always discouraging when the person asking is younger!). What I love about makeup is that like any other art, it is constantly evolving and changing and we have access to so many tutorials now be it You Tube, Facebook, or any other number of social media platforms. We are no longer beholden to the makeup of our mothers, we are able to make choices, find new brands, new ways of using the makeup we already own, different looks, the possibilities are endless, and best of all – you can do it all in the comfort of your own home!