Parental Cruelty

Not the post you are expecting… I hope? So this is about makeup, which is probably more along the lines of what you expect from me!

I wanted to have a conversation about vegan/cruelty makeup, makeup brands and their parent companies. Now, I am not vegan, but do try and buy vegan/organic and cruelty free products as much as possible. I discussed my position on buying organic in a previous blog post Frankly Organic so I won’t go back into that here. The fact is, there is no reason to test on animals any more and therefore all products should be cruelty free. Vegan is a bonus for sure. If more of us bought into the philosophy then companies would be encouraged to fall in line. But like I said, I am not vegan so don’t take this as a conversion post!


Now, a brief side bar to look at Innocent Smoothies – but relevant. Have you come accross their posts on social media? I am sure you have, either because you follow them or they are followed by a contact, or appear through being sponsored. The point isn’t how, more that I am going to assume that you have. One thing you have to love about Innocent is that their social media team are a lot of fun, and that they take the time to respond to comments. Downside? They are now owned by Coca Cola – and we all know that as a company they are not ethically the kindest company. Questions often arise on their threads about how they could sell out to Coca Cola and people commenting on how they won’t buy their products because of this.


You know, I admire a persons conviction in this. I really do. I don’t share it, I am a horrid person. Last week a conversation arose on FB about Urban Decay. UD are a vegan company and have an amazing range of products. I have commented on their customer service before Online shopping … customer… served? but that is indeed an entirely different conversation.


Or is it? Urban Decay, as you may not already know, is owner by L’Oreal. And L’Oreal have questionable morals at best. So there are people who will follow their convictions to the extent that they won’t buy from a company if any part of their portfolio is unethical. Again not a conviction I share, I buy L’Oreal.


How far do you take your convictions is my question her. See, I really do admire people with strong convictions, people who can stop eating junk food, who can get up at silly 0’clock and go for a run or training, people who can hold a part of a company or corporation accountable. I don’t mean to sound as sarcastic as I am but I can’t really find the words to accurately convey. I really do adore people like that. I count many of these people as friends.


HOWEVER – and this is a biggy – I think that points are being missed by doing this. Companies trying to do something different, think outside the box, shake up the rules, strip things back, it can cost money. Be it starting up, or sustaining or growing. So they can end up being gobbled up by bigger corporations. These corporations are not always of the same same ethical mindset. But they must see something in the company to buy it, for example Innocent Smoothies. Why invest in something if you don’t see potential. Yes, potential being a profit, and money.

'Occasionally we do something I wouldn't call us 'morally bankrupt'.'
‘Occasionally we do something ethical…so I wouldn’t call us ‘morally bankrupt’.’

But there is something at the end of this rambling is that, these companies see how popular vegan, cruelty free, or organic products are and buy into it. They do it by buying up a company which does save them a lot of money in the outset. What I am trying to say is that, if as consumers, we keep making ethical choices when buying, it will convince larger corporations that it is worthwhile in investing in these practises. It has been a long slog, and for many, many years companies doing the right thing by the planet, environment, animals, have been start ups, people with big ideas but not nessasarily big budgets.


If we all make decisions to buy these goods, no matter who the parent company is, no matter why the parent company owns it, or wider concerns. Just leave all of that behind, and realise that the more people making ethical choices, the more wildly available they will become. And the more likely it is that companies realise that it is a financially viable option.

Back on track, there are plenty of vegan, cruelty free makeup products available – I will be doing a review on some shortly, so I hope you stick around to read it! I cannot wait to receive it and have a play, so you might see my dorky face!

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